Pemasaran Antarabangsa MSc

Memperoleh dan membangunkan pengetahuan pakar, pemahaman dan kemahiran yang berkaitan dengan fungsi profesional dan pengurusan pemasaran antarabangsa yang berkaitan.

• Fahami pengurusan pemasaran antarabangsa dan cara ia digunakan dalam industri
• Dapatkan kemahiran pemasaran profesional sebagai persediaan untuk pekerjaan masa depan
• Menunjukkan keupayaan untuk memahami perubahan pasaran dalam industri yang bergerak pantas
• Gunakan pengetahuan anda untuk membangunkan rancangan dan strategi pemasaran antarabangsa.

Kursus ini mantap dan menikmati reputasi yang sangat baik untuk melahirkan pelajar pasca siswazah yang boleh menambah nilai kepada perniagaan antarabangsa dan dilengkapi dengan baik untuk berjaya dalam dunia pemasaran dan perniagaan yang bergerak pantas.

All our courses are designed around key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course will use your experience to work through a range of business simulations. You’ll develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through

• traditional lectures
• seminars
• group work
• independent study
• a dissertation

Dalam kursus ini, anda akan memperoleh pengetahuan akademik dan kemahiran yang digunakan yang berkaitan dengan pemasaran antarabangsa. Anda akan mempelajari modul tentang memahami pasaran, pemasaran perhubungan, pengurusan jenama global, membuat keputusan pemasaran, gelagat pengguna antarabangsa, pemasaran digital, projek perundingan antarabangsa, kaedah penyelidikan dan pemasaran & inovasi keusahawanan. Modul ini akan memperkenalkan anda kepada konsep utama pemasaran dan kemahiran – seperti membuat keputusan pemasaran dan pemikiran kritis dalam konteks antarabangsa – memberikan anda asas yang kukuh untuk memenuhi potensi anda.

You will be supported in your learning journey through several key areas. These include

• access to our unique student support triangle to help with your personal, academic, and career development
• access to our Skills Centre with one-to-ones, webinars, and online resources, where you can get help with planning and structuring your assignments
• industry-specific employability activities such as live projects, learning in simulated environments, and networking opportunities

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

Applied learning

Work placements

You’ll be able to choose a work experience route where you source your placement to complete during the course. This option runs parallel to the more traditional, full-time non-work experience route. By completing either route, you’ll achieve an MSc in International Marketing.

Live projects

As part of your learning experience, you’ll complete a marketing consultancy project with a real-world business. Here you’ll be able to apply your learning to a live marketing case. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.

Modules studied may differ depending on when you start your course.

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Modules studied may differ depending on when you start your course.

Final year

Compulsory modules

• Digital Marketing: 15 credits
• Dissertation: 45 credits
• Entrepreneurial Marketing and Innovation: 15 credits (80% coursework, 20% practical)
• Global Brand Management: 15 credits
• International Consultancy Project 1: 15 credits
• International Consumer Behaviour: 15 credits
• Marketing Decision Making: 15 credits
• Relationship Marketing: 15 credits
• Research Methods: 15 credits
• Understanding Markets: 15 credits

This course prepares you for a career in

• International marketing management
• business development management
• pengurusan eksekutif perkapalan di negara seperti China, India, Greece, Belanda dan UK

Some of our graduates return home to manage family businesses.

Previous graduates of this course have gone on to work for

• Robert Bosch SA
• Servisair
• Swisscom AG
• Inlecom Systems Ltd